BUSINESS BASICS

Audience

Anyone who works within companies will benefit from this course on business basics. This business basics course provides a solid grounding in business fundamentals.

Overview

The Business Basics Training Course is crafted to provide participants with a solid foundation in fundamental business concepts and skills essential for success in various professional environments. This comprehensive program covers key areas such as business operations, finance, marketing, human resources, and management. Participants will learn basic business terminology, organizational structures, functions, and processes. Additionally, the course may cover topics such as communication skills, time management, problem-solving, and professional etiquette. Through interactive lectures, case studies, and practical exercises, participants will gain useful insights and knowledge that can be applied immediately in their roles. Ultimately, the course aims to equip participants with the essential knowledge and skills needed to thrive in the dynamic and competitive business world.

Topics Covered

  1. Eight key areas
    • The business environment.
    • Dimensions of business design.
    • Change management skills.
    • Resistors of change.
    • Communication within companies.
    • Customer selection.
    • Value capture.
    • Differential and strategic control.
  2. How to market and sell products
    • Marketing and selling a product.
    • Competitors and sales.
    • Customer communication.
  3. Innovation, quality, and continuous improvement
    • Key quality management metrics.
    • Innovation and continuous improvement.
  4. Understanding the dynamic system
    • Highlighting the role of people, products, processes, and profits.

Learning Outcomes:
Participants will:
• Understand how an organization can maximize returns.
• Explore key activities that impact performance.
• Understand the obstacles within organizations that exist.
• Understand how business basics awareness can have a direct impact on success.