Dr. Maya has a PhD in Business Marketing and is an innovative, dedicated, and goal-oriented professional, excelling as a trainer and consultant in her domain. Her approach emphasizes maintaining the integrity of educational business theories and models while adapting to the evolving landscape of learning. Dr. Maya specializes in training on crafting individualized marketing plans and proposals, research and evaluation of new products, services, and opportunities.
As a consultant, she advises clients on branding, communication strategies, e-marketing, and other tools to effectively reach targeted clientele. Dr. Massoud’s expertise extends to generating leads and developing ideas to enhance client retention, ensuring sustainable business growth.
With a creative flair, she conceptualizes and designs marketing materials, including logos, brochures, e-materials, and animations, either independently or collaboratively within research and design teams. Dr. Maya’s collaborative spirit extends to working closely with PR and media teams, both internally and externally, to orchestrate successful marketing campaigns that resonate with the intended audience.
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